Jeff Jarvis has announced that he's writing a new book called What Would Google Do? He says:
I’m reverse-engineering Google, taking the lessons and rules I find in their singular success in the internet economy and applying them to other companies, industries, and institutions. And then I’ll pontificate about the greater importance of Google and links on society and life.
Link: WWGD? - The book
Sounds like Jeff wants to help bring forth the Googlization of Everything and the title is perhaps further evidence that Google is God.
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