There's a rather odd pair of posts on the official Google Health Advertising blog regarding Michael Moore's new movie Sicko. (Who knew Google had an official health advertising program?) The poster is apparently trying to reassure Google customers that all is well -- there's no crisis, it's just bad press; ignore Michael Moore and just buy more ads. The second post includes this:
But the more important point, since I doubt that too many people care about my personal opinion, is that advertising is an effective medium for handling challenges that a company or industry might have. You could even argue that it's especially appropriate for a public policy issue like healthcare. Whether the healthcare industry wants to rebut charges in Mr. Moore's movie, or whether Mr. Moore wants to challenge the healthcare industry, advertising is a very democratic and effective way to participate in a public dialogue.
That is Google's opinion [...]
Wow, that's some astonishing faith in advertising! No wonder Google's makes so much money from it.
I suppose one shouldn't be surprised that an employee of Google, where health care is free and on-site, is so dismissive about complaints from the rest of us.
Links: Does Negative Press Make You Sicko?, My Opinion and Google's.
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