Timothy Noah takes issue with Bush's state of the union shout-out to the creator of the Baby Einstein videos. Excerpt:
What is Aigner-Clark's achievement? She got rich marketing videos to infants. No one told the president, I presume, that this profit-making scheme ignores advice from the American Academy of Pediatrics that children under 2 years of age shouldn't watch TV. One recent study went so far as to suggest, plausibly, that too much TV at so early an age can be a risk factor for autism. [...]
Baby Einstein is part of what Alissa Quart, in an August 2006 piece in the Atlantic ("Extreme Parenting"), called the Baby Genius Edutainment Complex, an industry that preys on the status anxiety of neurotic parents who, until Aigner-Clark and others told them otherwise, didn't sweat the meritocratic rat race until it was time to place their pint-sized strivers in preschool. That changed in the mid-1990s, when Don Campbell, extrapolating wildly from earlier research involving college students that, Quart writes, has never been duplicated, trademarked the slogan "Mozart effect" and used it to market classical-music CDs for infants. Aigner-Clark followed suit with her Baby Einstein videos in 1997.
"Essentially," Harvard Medical School psychologist Susan Lynn told the Chicago Tribune "Media Mom" (and occasional Slate contributor) Nell Minow in December 2005,
"the baby video industry is a scam. There's no evidence that the videos are educational for babies, and a review of the research on babies and videos concludes that while older babies can imitate simple actions from a video they've seen several times, they learn much more rapidly from real life."
Link: Bush's Baby Einstein gaffe. - By Timothy Noah - Slate Magazine.
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