Brace yourself for the "Nuclear Renaissance"

From PR Watch:

"The nation's nuclear-power industry is set to roll out a multiyear advertising campaign to build public support for a generation of new plants," reports the Wall Street Journal. The ad campaign, run by the PR firm Hill & Knowlton for the industry group Nuclear Energy Institute (NEI), promotes a "nuclear renaissance."

Link: The Nuclear 'Renaissance' Will Be Advertised - Center for Media and Democracy.

Comments

[Brent roos]

Good. Nuclear energy is great! Perhaps the poor will be able to afford to heat their homes during the winter.

[Kevin]

The poor might prefer that all this money for PR went to better use.

[Brent Roos]

Yeah. If nuclear energy will be widespread in use, then someone needs to 'warm' people up to it right? You know, 'butter the muffins'? Nuclear energy has a bad reputation, but some of it may be more or less 'urban legend'.

Information and education, er.. PR, seems like a move in the proper direction.

Interesting to see how this evolves.